Quizlet Core Products Rebrand

2024

Quizlet evolved significantly between 2023 and 2024 with the addition of multiple study modes, new AI-based products, and additional ways of organizing student material. With all these new features, the team rallied to organize our marketing hierarchy and identified 5 core product pillars in 2024.

I redesigned these five core product logos to reflect their document types. I assigned each distinct colors pulled from our brand to differentiate them from our secondary features. I worked closely with our product design team to roll these changes out across product and marketing placements. 

2023 – 2024

Quizlet launched multiple new core products for the Back-to-School season in 2023 and 2024. We produced new product education videos to introduce these new features across lifecycle, landing pages, and ads. Each video was localized for English, German, and French markets.




Art Direction & Design   |   Sarah Im
Storyboarding   |   Sarah Im & Serena Hong
Animation  |   Bokeh Inc. & Charlie Smith

We partnered with London creative agency Flying Object and animation studio Picturesmith to create surreal stop motion animations that show how Quizlet simplifies study material into easy, bite-sized content. The campaign ran across Youtube and TikTok and came to life across 50 university campuses as OOH displays and Quizlet-sponsored events.

The campaign increased sign-ups by over 19% of it’s original target, and unaided awarness increased by almost 4%. It was awarded 1 gold and 2 platinum awards from the 2023 Muse Creative Awards.  

See the full campaign and the behind-the-scenes on Youtube︎︎︎.




Quizlet Brand Team  |   Sean Daily, Sarah Im, Alexa Saccone
Creative Agency  |  Flying Object
Animation  |   Picturesmith

I designed and animated a new set of 20 profile avatars for Quizlet. Since there was no pre-existing illustration style in place, the biggest challenge was to establish illustrate new characters that felt inherent to the Quizlet brand. I used modular design elements inspired by Quizlet's brand patterns (circles, triangles, and cylinders) as the building blocks of each avatar.

These avatar illustrations are utilized across the product experience, lifecycle marketing, and on social media platforms.   

I led the art direction for the Tempo Games campaign, a project that brought together Olympic athletes and Tempo’s expert coaches. I designed all the social ads for this campaign, including the announcement, reminders, athlete stories, community engagement posts, and YouTube videos.




Art Direction & Design   |   Sarah Im
Animation  |   Carter Burwell

When I joined Tempo, the company had fewer than 50 employees, and the design team was just a month old. This gave me the opportunity to work on everything related to the brand. I developed Tempo’s first apparel line, managed the design of our social channels, and ventured into package design with our welcome kit. I was fortunate to collaborate with an insanely talented crew of photographers, copywriters, motion designers, stylists, and producers to bring these projects to life. 

I built Tempo’s first Lifecycle Design System from the ground up. This comprehensive system included visual guidelines, 70+ components adaptable for mobile and desktop, email templates, and a brand guide for best lifecycle design practices.

The Lifecycle Design System cut design time by over 50%, increased the proporition of live text in emails from under 20% to over 90%, and established a consistent visual language for the brand.

A collection of self-initiated posters inspired by music. Each poster focuses on type, imagery, and color to encapsulate a song.

During my time at Hollister, I designed and illustrated over 200+ graphics.  I increased the trend footprint by 6% in a single season. I designed visual concepts, illustration systems, iconography, and templates for Hollister Girls’ tees, fleece, on-product marketing, and intimates. Numerous pieces sold out before markdown.