Hi, I’m Sarah — a brand designer, systems thinker, and lifelong learner.
I love building strong systems that enable budding design teams to flourish. Simplifying complex processes and crafting delightful brand experiences are my bread and butter.
Experience
Head of Brand Design | Quizlet
Past: Lead Brand Designer and Sr. Brand Designer
Sep 2021 — Present
Brand Designer | Tempo
May 2020 — Sep 2021
Design Fellow | IDEO CoLab
Jan 2020 — Dec 2020
Graphic Designer | Hollister
Oct 2017 — Feb 2020
LinkedIn ︎︎︎
©2025
Hi, I’m Sarah — a brand designer, systems thinker, and lifelong learner.
I love building strong design systems that enable budding design teams flourish. Simplifying complex processes and crafting delightful brand experiences are my bread and butter.
Quizlet Core Products
Quizlet evolved significantly in 2024 with the addition of multiple study modes, new AI-based products, and additional ways of organizing student material. With all these new features, the team rallied to organize our marketing hierarchy and identified 5 core product pillars.
I rebranded these five core product logos to reflect their document types. I assigned each distinct colors pulled from our brand to differentiate them from our secondary features. I worked closely with our product design team to roll these changes out across product and marketing placements.
Quizlet 2024 Offsite
Quizlet held its 2024 Offsite in San Diego, bringing employees from the San Francisco, Denver, New York, and London offices together for 4 days of workshops and celebrations. I branded the event and designed all accompanying assets, including decks, welcome cards, signage, swag, and more.
Quizlet Back-to-School
Quizlet launched multiple new core products for the Back-to-School season in 2023 and 2024. We produced new product education videos to introduce these new features across lifecycle, landing pages, and ads. Each video was localized for English, German, and French markets.
Art Direction & Design | Sarah Im
Storyboarding | Sarah Im & Serena Hong
Animation | Bokeh Inc. & Charlie Smith
Feed Your Brain
We partnered with London creative agency Flying Object and animation studio Picturesmith to create surreal stop motion animations that show how Quizlet simplifies study material into easy, bite-sized content. The campaign ran across Youtube and TikTok and came to life across 50 university campuses as OOH displays and Quizlet-sponsored events.
The campaign increased sign-ups by over 19% of it’s original target, and unaided awarness increased by almost 4%. It was awarded 1 gold and 2 platinum awards from the 2023 Muse Creative Awards.
See the full campaign and the behind-the-scenes on Youtube︎︎︎.
Quizlet Brand Team | Sean Daily, Sarah Im, Alexa Saccone
Creative Agency | Flying Object
Animation | Picturesmith
Quizlet Characters
I designed and animated a new set of 20 profile avatars for Quizlet. Since there was no pre-existing illustration style in place, the biggest challenge was to establish illustrate new characters that felt inherent to the Quizlet brand. I used modular design elements inspired by Quizlet's brand patterns (circles, triangles, and cylinders) as the building blocks of each avatar.
These avatar illustrations are utilized across the product experience, lifecycle marketing, and on social media platforms.
The Tempo Games
I led the art direction for the Tempo Games campaign, a project that brought together Olympic athletes and Tempo’s expert coaches. I designed all the social ads for this campaign, including the announcement, reminders, athlete stories, community engagement posts, and YouTube videos.
Art Direction & Design | Sarah Im
Animation | Carter Burwell
Tempo Brand Design
When I joined Tempo, the company had fewer than 50 employees, and the design team was just a month old. This gave me the opportunity to work on everything related to the brand. I developed Tempo’s first apparel line, managed the design of our social channels, and ventured into package design with our welcome kit. I was fortunate to collaborate with an insanely talented crew of photographers, copywriters, motion designers, stylists, and producers to bring these projects to life.
Tempo Lifecycle Design System
I built Tempo’s first Lifecycle Design System from the ground up. This comprehensive system included visual guidelines, 70+ components adaptable for mobile and desktop, email templates, and a brand guide for best lifecycle design practices.
The Lifecycle Design System cut design time by over 50%, increased the proporition of live text in emails from under 20% to over 90%, and established a consistent visual language for the brand.
Hollister Girls
During my time at Hollister, I designed and illustrated over 200+ graphics. I increased the trend footprint by 6% in a single season. I designed visual concepts, illustration systems, iconography, and templates for Hollister Girls’ tees, fleece, on-product marketing, and intimates. Numerous pieces sold out before markdown.
