Hollister Girls Graphics
Apparel Graphics | 2017—2019
My role as a graphic designer for Hollister Girls is to study apparel trends and translate them into brand-right product. During my two years at Hollister, I have shifted from an assistant designer for graphic tees to an associate designer for graphic tees, Gilly Hicks, accessories, and on-product marketing. I have designed and illustrated over 100+ graphics, and as a point-person for trend graphics, I have helped boost profitability and increased the trend footprint by 6%. Multiple products have sold out before markdown. My celestial graphics were chosen to be part of the Emma Chamberlain capsule.
Below are a selection graphic tees, packaging, and on product marketing designed for Hollister Girls between 2017—2019.
Creative direction by Zach Creadon.
Hollister 2018 Holiday Campaign
A conversational I designed was chosen as the primary marketing material across Hollister’s 2018 Holiday Campaign.The graphics were used on product, personal care, shopping bags, and across marketing online and in store.
Hollister Girls Graphic Tees
During my two years at Hollister, I have designed and illustrated over 100+ graphics, become the point person of graphic tees, and helped boost profitability of the trend footprint by 6%.