Hollister Girls Graphics
Apparel Graphics | 2017—2019
My role as a graphic designer for Hollister Girls is to study apparel trends and translate them into brand-right product. During my two years at Hollister, I have shifted from an assistant designer for graphic tees to an associate designer for graphic tees, Gilly Hicks, accessories, and on-product marketing. I have designed and illustrated over 100+ graphics, and as a point-person for trend graphics, I have helped boost profitability and increased the trend footprint by 6%. Multiple products have sold out before markdown. My celestial graphics were chosen to be part of the Emma Chamberlain capsule.
Below are a selection graphic tees designed for Hollister Girls between 2017—2019.
Creative direction by Zach Creadon.