Quizlet Feed Your Brain Campaign
2022 — 2023
The Feed Your Brain Campaign showcases how Quizlet simplifies study material into easily digestible, bite-sized content. We partnered with London creative agency Flying Object and animation studio Picturesmith to create 6 surreal stop motion animations between 6-15 seconds long. The campaign ran across Youtube and TikTok. It also came to life across 50 university campuses as OOH displays and Quizlet-sponsored coffee events.
The campaign increased sign-ups by over 19% of it’s original target, and unaided awarness increased by almost 4%. It was awarded 1 gold and 2 platinum awards from the 2023 Muse Creative Awards.
See the full campaign and the behind-the-scenes on Youtube︎︎︎.
Quizlet Brand Team: Sean Daily, Sarah Im, Alexa Saccone
Creative Agency: Flying Object
Animation Team: Picturesmith