https://sarah-im.com Sarah Im Tue, 07 Jan 2025 23:38:42 +0000 https://sarah-im.com en https://sarah-im.com/Home-1 Tue, 07 Jan 2025 23:38:41 +0000 Sarah Im https://sarah-im.com/Home-1 Quizlet Core Products <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7d39108359851886d5b89d8b423aabd6d59683623ab1a531902ee1c09c3b2f9/CPS-2.png" data-mid="224316901" border="0" src="https://freight.cargo.site/w/1000/i/f7d39108359851886d5b89d8b423aabd6d59683623ab1a531902ee1c09c3b2f9/CPS-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5cff659c9a0091f2286005af7e7360e4bf129a935b75ca0b777549a8bd2c09e4/Animation-Panel.gif" data-mid="224316900" border="0" src="https://freight.cargo.site/w/1000/i/5cff659c9a0091f2286005af7e7360e4bf129a935b75ca0b777549a8bd2c09e4/Animation-Panel.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd83f976995ee550134fbcb0bba98e7228d23abf27e31fe41a797653c12d7fd2/CPS-8.jpg" data-mid="224316904" border="0" src="https://freight.cargo.site/w/1000/i/bd83f976995ee550134fbcb0bba98e7228d23abf27e31fe41a797653c12d7fd2/CPS-8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c033c559d795af4d3534703097e04e0f1ce8a179861eec9d0d727c0fa529f98e/CPS-1.png" data-mid="224316906" border="0" src="https://freight.cargo.site/w/1000/i/c033c559d795af4d3534703097e04e0f1ce8a179861eec9d0d727c0fa529f98e/CPS-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4eb59d180815ba4443a5940b7fb4dfde0aefe39d4a2b6059e8b67c8d5261ac53/CPS-5.png" data-mid="224316903" border="0" src="https://freight.cargo.site/w/1000/i/4eb59d180815ba4443a5940b7fb4dfde0aefe39d4a2b6059e8b67c8d5261ac53/CPS-5.png" /> Quizlet evolved significantly in 2024 with the addition of multiple study modes, new AI-based products, and additional ways of organizing student material. With all these new features, the team rallied to organize our marketing hierarchy and identified 5 core product pillars.I rebranded these five core product logos to reflect their document types. I assigned each distinct colors pulled from our brand to differentiate them from our secondary features. I worked closely with our product design team to roll these changes out across product and marketing placements. Quizlet Offsite <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b44c7ac463d4031af6c3bc248ea7a051edf4359b894bad659e835f7d4a91c0b/Image-6.jpeg" data-mid="224316866" border="0" src="https://freight.cargo.site/w/1000/i/4b44c7ac463d4031af6c3bc248ea7a051edf4359b894bad659e835f7d4a91c0b/Image-6.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40309362e4432bf48909e1d598d3c4087b35218472aae9ae5219263b54e72744/Offsite_Slide_Short.gif" data-mid="224316857" border="0" src="https://freight.cargo.site/w/1000/i/40309362e4432bf48909e1d598d3c4087b35218472aae9ae5219263b54e72744/Offsite_Slide_Short.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/979feec5897cfbeb4a4c01049984fc0922bbd8d5f8282af531a6a9fd95bd36dc/Image-7.jpeg" data-mid="224316865" border="0" src="https://freight.cargo.site/w/1000/i/979feec5897cfbeb4a4c01049984fc0922bbd8d5f8282af531a6a9fd95bd36dc/Image-7.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/448f7f2f1c8281e0fa6911322bac7ce551eea93a4fc9d77386b8428639d8635b/Image-2.jpeg" data-mid="224316867" border="0" src="https://freight.cargo.site/w/1000/i/448f7f2f1c8281e0fa6911322bac7ce551eea93a4fc9d77386b8428639d8635b/Image-2.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f72a51d408c8da839cb9cc16367c797f78cc57b0ec231292e627417186d1d1d1/Image-1.jpeg" data-mid="224316860" border="0" src="https://freight.cargo.site/w/1000/i/f72a51d408c8da839cb9cc16367c797f78cc57b0ec231292e627417186d1d1d1/Image-1.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08f3e5bd3a611981a965b0e10ed8804704262159885787f030e933856447a834/Image-8.png" data-mid="224316864" border="0" src="https://freight.cargo.site/w/1000/i/08f3e5bd3a611981a965b0e10ed8804704262159885787f030e933856447a834/Image-8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/647dc17e6d3d6879b5e01b80dde080ee7a64f441d1ac47dc345a65d669661164/General-RSVP-2.png" data-mid="224316868" border="0" src="https://freight.cargo.site/w/1000/i/647dc17e6d3d6879b5e01b80dde080ee7a64f441d1ac47dc345a65d669661164/General-RSVP-2.png" /> Quizlet held its 2024 Offsite in San Diego, bringing employees from the San Francisco, Denver, New York, and London offices together for 4 days of workshops and celebrations. I branded the event and designed all accompanying assets, including decks, welcome cards, signage, swag, and more. &nbsp; Quizlet Back-to-School <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/b4127d5692ab96e87feb0dfec62827b0f26351bf1e654115be28767531f39fea/08-Outro2-EN-NoTransition.gif" data-mid="224317253" border="0" src="https://freight.cargo.site/w/1000/i/b4127d5692ab96e87feb0dfec62827b0f26351bf1e654115be28767531f39fea/08-Outro2-EN-NoTransition.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/de680b32a136d185257cd693682625f84bd4c748f22867eb840441f9d34062ae/07-SG-for-email-small.gif" data-mid="224317214" border="0" src="https://freight.cargo.site/w/600/i/de680b32a136d185257cd693682625f84bd4c748f22867eb840441f9d34062ae/07-SG-for-email-small.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/468cea8dabe0c49514f233dedd7b6e494d67c6d7db1507fd75700c27e9e44942/AI_Expert_v02-3_1_1smaller.gif" data-mid="224317200" border="0" src="https://freight.cargo.site/w/800/i/468cea8dabe0c49514f233dedd7b6e494d67c6d7db1507fd75700c27e9e44942/AI_Expert_v02-3_1_1smaller.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c8c6f2f5ac7ef9ad4948eddc0901d0485215473273d4383b0331359c4d9c9fc6/Q_Chat_v01-2.gif" data-mid="224317197" border="0" src="https://freight.cargo.site/w/800/i/c8c6f2f5ac7ef9ad4948eddc0901d0485215473273d4383b0331359c4d9c9fc6/Q_Chat_v01-2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1336ad9bf01d10e4afec542cefe6a7a843d540960e48ba0f79d9e9e77f4ea89e/QuickSummary_v03-1-smaller.gif" data-mid="224317199" border="0" src="https://freight.cargo.site/w/800/i/1336ad9bf01d10e4afec542cefe6a7a843d540960e48ba0f79d9e9e77f4ea89e/QuickSummary_v03-1-smaller.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/e129d4246792d85c138b5a2f77ec99b01b744d602199a9aa2d116ac19629e7bc/MagicNotes_600-smaller.gif" data-mid="224317198" border="0" src="https://freight.cargo.site/w/600/i/e129d4246792d85c138b5a2f77ec99b01b744d602199a9aa2d116ac19629e7bc/MagicNotes_600-smaller.gif" /> Quizlet launched multiple new core products for the Back-to-School season in 2023 and 2024. We produced new product education videos to introduce these new features across lifecycle, landing pages, and ads. Each video was localized for English, German, and French markets. Art Direction &amp; Design | Sarah ImStoryboarding | Sarah Im &amp; Serena HongAnimation | Bokeh Inc. &amp; Charlie SmithFeed Your Brain <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/aa11ceca6d5e58f497c7b9743c820e40219a1cbe3a2aafd1c4efd05c73a7be1c/AwardPasta.gif" data-mid="224317537" border="0" src="https://freight.cargo.site/w/800/i/aa11ceca6d5e58f497c7b9743c820e40219a1cbe3a2aafd1c4efd05c73a7be1c/AwardPasta.gif" /> <img width="800" height="449" width_o="800" height_o="449" data-src="https://freight.cargo.site/t/original/i/85c5558a0ac9f859d48926897b9282efee439b618ad003c0efd591f8ae2a0893/Blender.gif" data-mid="224317539" border="0" src="https://freight.cargo.site/w/800/i/85c5558a0ac9f859d48926897b9282efee439b618ad003c0efd591f8ae2a0893/Blender.gif" /> <img width="2048" height="1280" width_o="2048" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a05a84fdd3336d11243ac653d6d94eb43ed844d5a558172ecf6a266399721e64/Frames-02.jpeg" data-mid="224317649" border="0" src="https://freight.cargo.site/w/1000/i/a05a84fdd3336d11243ac653d6d94eb43ed844d5a558172ecf6a266399721e64/Frames-02.jpeg" /> <img width="2048" height="1280" width_o="2048" height_o="1280" data-src="https://freight.cargo.site/t/original/i/83d72a31adeea2dac9cc0893da2bfe364d0729f4b94477840c38a18c5ee56057/Frames-03.jpeg" data-mid="224317650" border="0" src="https://freight.cargo.site/w/1000/i/83d72a31adeea2dac9cc0893da2bfe364d0729f4b94477840c38a18c5ee56057/Frames-03.jpeg" /> <img width="2048" height="1280" width_o="2048" height_o="1280" data-src="https://freight.cargo.site/t/original/i/29f65c31def53ff402f633c913aa200328bf715e0dc56192e8cb8c092c92b4a1/Frames-01.jpeg" data-mid="224317648" border="0" src="https://freight.cargo.site/w/1000/i/29f65c31def53ff402f633c913aa200328bf715e0dc56192e8cb8c092c92b4a1/Frames-01.jpeg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e0e037e235297aa9ee86deb290aa82106dee15338c1ea707d98dfd62fa26fa44/Frame-05.jpg" data-mid="224317542" border="0" src="https://freight.cargo.site/w/1000/i/e0e037e235297aa9ee86deb290aa82106dee15338c1ea707d98dfd62fa26fa44/Frame-05.jpg" /> <img width="2048" height="1281" width_o="2048" height_o="1281" data-src="https://freight.cargo.site/t/original/i/2000c474da88d5adaa10a42445b8b9bfd269662fb841f7431796cf19903fbab7/Frame-10.jpg" data-mid="224317546" border="0" src="https://freight.cargo.site/w/1000/i/2000c474da88d5adaa10a42445b8b9bfd269662fb841f7431796cf19903fbab7/Frame-10.jpg" /> <img width="2048" height="1281" width_o="2048" height_o="1281" data-src="https://freight.cargo.site/t/original/i/20abbc9e02d4e430f9f096e450d7d2c5f2808c4b81902dedfc9d3f46f68de561/Frame-11.jpg" data-mid="224317557" border="0" src="https://freight.cargo.site/w/1000/i/20abbc9e02d4e430f9f096e450d7d2c5f2808c4b81902dedfc9d3f46f68de561/Frame-11.jpg" /> We partnered with London creative agency Flying Object and animation studio Picturesmith to create surreal stop motion animations that show how Quizlet simplifies study material into easy, bite-sized content. The campaign ran across Youtube and TikTok and came to life across 50 university campuses as OOH displays and Quizlet-sponsored events.The campaign increased sign-ups by over 19% of it’s original target, and unaided awareness increased by almost 4%. It was awarded 1 gold and 2 platinum awards from the 2023 Muse Creative Awards. &nbsp;See the full campaign and the behind-the-scenes on Youtube︎︎︎. Quizlet Brand Team | Sean Daily, Sarah Im, Alexa SacconeCreative Agency | Flying ObjectAnimation | Picturesmith&nbsp; Quizlet Characters <img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/691a5d5b88de4dcab47b81afb8cec6fad2aab940d70a9173b922eb8fd46f1f14/Frame-01.gif" data-mid="224317451" border="0" src="https://freight.cargo.site/w/1000/i/691a5d5b88de4dcab47b81afb8cec6fad2aab940d70a9173b922eb8fd46f1f14/Frame-01.gif" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f23620acb1c023d2aed0ffecca3565e6275968438640a7bba6c6677e1581bf2c/Frame-05.gif" data-mid="224317457" border="0" src="https://freight.cargo.site/w/1000/i/f23620acb1c023d2aed0ffecca3565e6275968438640a7bba6c6677e1581bf2c/Frame-05.gif" /> <img width="1000" height="625" width_o="1000" height_o="625" data-src="https://freight.cargo.site/t/original/i/a68e287fc2138a2800c98c1c2f99d901a4e198f246fa01914bea0f3795d3845b/Frame-06.gif" data-mid="224317454" border="0" src="https://freight.cargo.site/w/1000/i/a68e287fc2138a2800c98c1c2f99d901a4e198f246fa01914bea0f3795d3845b/Frame-06.gif" /> <img width="750" height="469" width_o="750" height_o="469" data-src="https://freight.cargo.site/t/original/i/65c12a6d7879e1c3493bb8b9dccac49767ef95ba2ac508af5b8b9dd90c8f9cbb/Frame-08.png" data-mid="224317455" border="0" src="https://freight.cargo.site/w/750/i/65c12a6d7879e1c3493bb8b9dccac49767ef95ba2ac508af5b8b9dd90c8f9cbb/Frame-08.png" /> <img width="750" height="500" width_o="750" height_o="500" data-src="https://freight.cargo.site/t/original/i/581f6d0239623a748155336743108dda0aab262cd80298b680624b02a6d072c1/0T4B1382-small.jpg" data-mid="224317456" border="0" src="https://freight.cargo.site/w/750/i/581f6d0239623a748155336743108dda0aab262cd80298b680624b02a6d072c1/0T4B1382-small.jpg" /> I designed and animated a new set of 20 profile avatars for Quizlet. Since there was no pre-existing illustration style in place, the biggest challenge was to establish illustrate new characters that felt inherent to the Quizlet brand. I used modular design elements inspired by Quizlet's brand patterns (circles, triangles, and cylinders) as the building blocks of each avatar. These avatar illustrations are utilized across the product experience, lifecycle marketing, and on social media platforms. &nbsp; The Tempo Games <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ab4a5abbfeef923bec2c8abd8c6aedd0243aaf0cd8f10cff2f26917dd6f88d32/Social-B-1.jpg" data-mid="224318040" border="0" src="https://freight.cargo.site/w/1000/i/ab4a5abbfeef923bec2c8abd8c6aedd0243aaf0cd8f10cff2f26917dd6f88d32/Social-B-1.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ab1e808db0e58573fb6e0d576d1c66a585774a5f51d8d9d5583dd47abe9e84c/Social-B-2.jpg" data-mid="224318043" border="0" src="https://freight.cargo.site/w/1000/i/8ab1e808db0e58573fb6e0d576d1c66a585774a5f51d8d9d5583dd47abe9e84c/Social-B-2.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35a11c10d2de1e0b4b304c3d35ab1b7e8ced7e3d96ff07b731210e420de82bfa/Social-B.jpg" data-mid="224318044" border="0" src="https://freight.cargo.site/w/1000/i/35a11c10d2de1e0b4b304c3d35ab1b7e8ced7e3d96ff07b731210e420de82bfa/Social-B.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3ec4966b587ab6f2bd47db82570c6f23c8c515c916dfd5f971855df5841fe6f/Social-B-3.jpg" data-mid="224318045" border="0" src="https://freight.cargo.site/w/1000/i/f3ec4966b587ab6f2bd47db82570c6f23c8c515c916dfd5f971855df5841fe6f/Social-B-3.jpg" /> <img width="605" height="1076" width_o="605" height_o="1076" data-src="https://freight.cargo.site/t/original/i/23771d301197e20614f48e8347bad4da3df327be6d9db7ae462a5c52da3d9673/OnthePodium-smaller.gif" data-mid="224318046" border="0" src="https://freight.cargo.site/w/605/i/23771d301197e20614f48e8347bad4da3df327be6d9db7ae462a5c52da3d9673/OnthePodium-smaller.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/776142fdc9a2fc4e754e7c59e69d9aa936cf7227f94bbabcf9a7357c7592e57c/Story-smallest.gif" data-mid="224318047" border="0" src="https://freight.cargo.site/w/360/i/776142fdc9a2fc4e754e7c59e69d9aa936cf7227f94bbabcf9a7357c7592e57c/Story-smallest.gif" /> I led the art direction for the Tempo Games campaign, a project that brought together Olympic athletes and Tempo’s expert coaches. I designed all the social ads for this campaign, including the announcement, reminders, athlete stories, community engagement posts, and YouTube videos. Art Direction &amp; Design | Sarah ImAnimation | Carter Burwell Tempo Brand Design <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6c136565188636205218ce90de98de665181ec0e84b74e44415dabaee62e4493/TempoTItleCards-small-03.png" data-mid="224318115" border="0" src="https://freight.cargo.site/w/1000/i/6c136565188636205218ce90de98de665181ec0e84b74e44415dabaee62e4493/TempoTItleCards-small-03.png" /> <img width="4001" height="2250" width_o="4001" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2ad8d50520a5eab45401e3e25f2fde3d939bb276fa489348000b03b8226ffafe/TempoTItleCards-small-07.png" data-mid="224318118" border="0" src="https://freight.cargo.site/w/1000/i/2ad8d50520a5eab45401e3e25f2fde3d939bb276fa489348000b03b8226ffafe/TempoTItleCards-small-07.png" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/3210136c9ff546c1ca6b0356e66bd6d48b4d376e82696771eecef1885ef39fc0/frame_2651.jpg" data-mid="224318119" border="0" src="https://freight.cargo.site/w/750/i/3210136c9ff546c1ca6b0356e66bd6d48b4d376e82696771eecef1885ef39fc0/frame_2651.jpg" /> <img width="1296" height="1296" width_o="1296" height_o="1296" data-src="https://freight.cargo.site/t/original/i/7e55ee074426812d6e0354de751cb6bd349754e521e53aa40320b4b5db70c61f/WomensColorBlockLeggings_NavyRed_Colby_1_1296x.png" data-mid="224318126" border="0" src="https://freight.cargo.site/w/1000/i/7e55ee074426812d6e0354de751cb6bd349754e521e53aa40320b4b5db70c61f/WomensColorBlockLeggings_NavyRed_Colby_1_1296x.png" /> <img width="1296" height="1296" width_o="1296" height_o="1296" data-src="https://freight.cargo.site/t/original/i/570f44b1c4d4ef9521e8b6f11b4f72278889bdb5f3b543bdbe0e6124c9b249e7/WomensPipingSportsBra_RedBlack_Melissa_6_1296x.png" data-mid="224318193" border="0" src="https://freight.cargo.site/w/1000/i/570f44b1c4d4ef9521e8b6f11b4f72278889bdb5f3b543bdbe0e6124c9b249e7/WomensPipingSportsBra_RedBlack_Melissa_6_1296x.png" /> <img width="1296" height="1296" width_o="1296" height_o="1296" data-src="https://freight.cargo.site/t/original/i/f9519d45a4b70345a6805ac19f35d62a34c493cd766e3674ed09804834eeec05/WomensMuscleTank_Red_Melissa_4_1296x.png" data-mid="224318194" border="0" src="https://freight.cargo.site/w/1000/i/f9519d45a4b70345a6805ac19f35d62a34c493cd766e3674ed09804834eeec05/WomensMuscleTank_Red_Melissa_4_1296x.png" /> <img width="1296" height="1296" width_o="1296" height_o="1296" data-src="https://freight.cargo.site/t/original/i/5f5cc808291a21d74080b2c35819e78b471b39b4b64ade1d57bdbf9acc934fdb/UnisexHoodie_Grey_Jonathan_4_1296x.png" data-mid="224318130" border="0" src="https://freight.cargo.site/w/1000/i/5f5cc808291a21d74080b2c35819e78b471b39b4b64ade1d57bdbf9acc934fdb/UnisexHoodie_Grey_Jonathan_4_1296x.png" /> <img width="7579" height="6063" width_o="7579" height_o="6063" data-src="https://freight.cargo.site/t/original/i/619ad5ee541407c99253746528011f5267474418dc66fcc704cd337c7433ec6c/121820_Giftbox-Access_Open.jpg" data-mid="224318125" border="0" src="https://freight.cargo.site/w/1000/i/619ad5ee541407c99253746528011f5267474418dc66fcc704cd337c7433ec6c/121820_Giftbox-Access_Open.jpg" /> <img width="6185" height="4948" width_o="6185" height_o="4948" data-src="https://freight.cargo.site/t/original/i/118483f65cd5fd9618d92ee13efdcb1b0773f813e2049faeeae0bb0f70d40f2b/121820_GiftBox-Access_Layout_Closed.jpg" data-mid="224318124" border="0" src="https://freight.cargo.site/w/1000/i/118483f65cd5fd9618d92ee13efdcb1b0773f813e2049faeeae0bb0f70d40f2b/121820_GiftBox-Access_Layout_Closed.jpg" /> When I joined Tempo, the company had fewer than 50 employees, and the design team was just a month old. This gave me the opportunity to work on everything related to the brand. I developed Tempo’s first apparel line, managed the design of our social channels, and ventured into package design with our welcome kit. I was fortunate to collaborate with an insanely talented crew of photographers, copywriters, motion designers, stylists, and producers to bring these projects to life. Tempo Lifecycle Design System <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a1e294cc9b50a62e12a6e250cdd5327973822e1ef61c7788becf7432dabcb08d/Frame-10919.png" data-mid="224318199" border="0" src="https://freight.cargo.site/w/1000/i/a1e294cc9b50a62e12a6e250cdd5327973822e1ef61c7788becf7432dabcb08d/Frame-10919.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7c9273d3255211438da523d4c4f8323e808982b317ece1526599c6e6f1100294/EmailNYNY.gif" data-mid="224318204" border="0" src="https://freight.cargo.site/w/1000/i/7c9273d3255211438da523d4c4f8323e808982b317ece1526599c6e6f1100294/EmailNYNY.gif" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8e2917b85f5a51deecbc4730ba98a8e911652c7e64c1c24675e75d6cbf8c460d/Email-3.jpg" data-mid="224318203" border="0" src="https://freight.cargo.site/w/1000/i/8e2917b85f5a51deecbc4730ba98a8e911652c7e64c1c24675e75d6cbf8c460d/Email-3.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dac25731c285585a3a9ea7a4805c9a351986427947fa86bf0c21c403bcdd56fc/Email-3.png" data-mid="224318201" border="0" src="https://freight.cargo.site/w/1000/i/dac25731c285585a3a9ea7a4805c9a351986427947fa86bf0c21c403bcdd56fc/Email-3.png" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f668b80d5b865124a03cbdabd1e4971de944e92064f477faa32463814009f993/Email-01.jpg" data-mid="224318202" border="0" src="https://freight.cargo.site/w/1000/i/f668b80d5b865124a03cbdabd1e4971de944e92064f477faa32463814009f993/Email-01.jpg" /> I built Tempo’s first Lifecycle Design System from the ground up. This comprehensive system included visual guidelines, 70+ components adaptable for mobile and desktop, email templates, and a brand guide for best lifecycle design practices. The Lifecycle Design System cut design time by over 50%, increased the proporition of live text in emails from under 20% to over 90%, and established a consistent visual language for the brand. Hollister Girls <img width="2680" height="1507" width_o="2680" height_o="1507" data-src="https://freight.cargo.site/t/original/i/fb4ab1611682a17b081653886b99af075d49a2b8f0a93d00cf411ff2ed8c7d6e/Final-Webpage-13.jpg" data-mid="224318209" border="0" src="https://freight.cargo.site/w/1000/i/fb4ab1611682a17b081653886b99af075d49a2b8f0a93d00cf411ff2ed8c7d6e/Final-Webpage-13.jpg" /> <img width="750" height="916" width_o="750" height_o="916" data-src="https://freight.cargo.site/t/original/i/d37b3b563ecf9d3c36442f4bf03a3b80a2bdaa21a1d6cd29704584991891b3f5/IMG_8370.jpg" data-mid="224318211" border="0" src="https://freight.cargo.site/w/750/i/d37b3b563ecf9d3c36442f4bf03a3b80a2bdaa21a1d6cd29704584991891b3f5/IMG_8370.jpg" /> <img width="580" height="725" width_o="580" height_o="725" data-src="https://freight.cargo.site/t/original/i/5cdc0e0e34f2fbacd5b54c015c7226ddd3a9b17b81291df497b383a7338e07e7/KIC_357-9323-0579-900_model3.jpeg" data-mid="224318217" border="0" src="https://freight.cargo.site/w/580/i/5cdc0e0e34f2fbacd5b54c015c7226ddd3a9b17b81291df497b383a7338e07e7/KIC_357-9323-0579-900_model3.jpeg" /> <img width="2251" height="2918" width_o="2251" height_o="2918" data-src="https://freight.cargo.site/t/original/i/e3be617b7165fd92eb253c4e209c430af15d27ed6b403627a41001c073effafd/FinalWebpage-04.png" data-mid="224318212" border="0" src="https://freight.cargo.site/w/1000/i/e3be617b7165fd92eb253c4e209c430af15d27ed6b403627a41001c073effafd/FinalWebpage-04.png" /> <img width="2251" height="2918" width_o="2251" height_o="2918" data-src="https://freight.cargo.site/t/original/i/c65a8b72403279d08786cdfab41a2fcc4765d2026928d00054a9cfa93f243ac5/FinalWebpage-08.png" data-mid="224318215" border="0" src="https://freight.cargo.site/w/1000/i/c65a8b72403279d08786cdfab41a2fcc4765d2026928d00054a9cfa93f243ac5/FinalWebpage-08.png" /> <img width="2251" height="2918" width_o="2251" height_o="2918" data-src="https://freight.cargo.site/t/original/i/473409f09b871b56e086fbaa79871ae54f62c17b92a0180c1f0f1bf306037139/FinalWebpage-02.png" data-mid="224318218" border="0" src="https://freight.cargo.site/w/1000/i/473409f09b871b56e086fbaa79871ae54f62c17b92a0180c1f0f1bf306037139/FinalWebpage-02.png" /> <img width="1547" height="1129" width_o="1547" height_o="1129" data-src="https://freight.cargo.site/t/original/i/1d93da712f17537ee120240b46eb8dbe89c024a5829fd20f4dfb6deb7954f606/KIC_357-2015-0635-211_model2-copy.jpeg" data-mid="224318214" border="0" src="https://freight.cargo.site/w/1000/i/1d93da712f17537ee120240b46eb8dbe89c024a5829fd20f4dfb6deb7954f606/KIC_357-2015-0635-211_model2-copy.jpeg" /> <img width="2251" height="2918" width_o="2251" height_o="2918" data-src="https://freight.cargo.site/t/original/i/3ebe26aac240eead9c88e5a610e9b4c23010dffa61c1017aee5042f2b08e56f5/FinalWebpage-07.png" data-mid="224318213" border="0" src="https://freight.cargo.site/w/1000/i/3ebe26aac240eead9c88e5a610e9b4c23010dffa61c1017aee5042f2b08e56f5/FinalWebpage-07.png" /> <img width="2538" height="1468" width_o="2538" height_o="1468" data-src="https://freight.cargo.site/t/original/i/a5e7a2bc27509b45975d869d17962617390d2ded682157e574129489df83c332/FinalWebpage-09.png" data-mid="224318216" border="0" src="https://freight.cargo.site/w/1000/i/a5e7a2bc27509b45975d869d17962617390d2ded682157e574129489df83c332/FinalWebpage-09.png" /> <img width="2250" height="1459" width_o="2250" height_o="1459" data-src="https://freight.cargo.site/t/original/i/b257fce13166df3d7052e5d21f0f566e49c708549b1233c7531fc0fbba992723/FinalWebpage-03.png" data-mid="224318237" border="0" src="https://freight.cargo.site/w/1000/i/b257fce13166df3d7052e5d21f0f566e49c708549b1233c7531fc0fbba992723/FinalWebpage-03.png" /> During my time at Hollister, I designed and illustrated over 200+ graphics.&nbsp; I increased the trend footprint by 6% in a single season. I designed visual concepts, illustration systems, iconography, and templates for Hollister Girls’ tees, fleece, on-product marketing, and intimates. Numerous pieces sold out before markdown. https://sarah-im.com/About Thu, 22 Aug 2024 00:28:32 +0000 Sarah Im https://sarah-im.com/About Hey there, I’m Sarah, a brand designer located in the Bay Area. Whether it’s building design teams, launching brand campaigns, or fine-tuning RGB values to be extra crispy, I thrive on creating impactful visual solutions.&nbsp; I have a B.F.A. in Graphic Design from the Rhode Island School of Design and am currently the Head of Brand Design at Quizlet. I have 8+ years of experience across EdTech, FitnessTech, and Apparel. &nbsp; Outside of design, I’m also obsessed with making banchan, animation soundtracks, and the color lilac. I’m a film photography novice and 1/7th of a homegrown music ensemble known as SCCO. If you’d like to chat design or any of the above, drop a line on LinkedIn and let’s connect.&nbsp; <img width="1194" height="1670" width_o="1194" height_o="1670" data-src="https://freight.cargo.site/t/original/i/d9c9e2bc8485ea9840565b0d003b06ab55cdebd8ddaa3fd7ea3b8d65b1c707b5/Sarah-copy.png" data-mid="224316435" border="0" src="https://freight.cargo.site/w/1000/i/d9c9e2bc8485ea9840565b0d003b06ab55cdebd8ddaa3fd7ea3b8d65b1c707b5/Sarah-copy.png" /> https://sarah-im.com/More Tue, 07 Jan 2025 23:38:42 +0000 Sarah Im https://sarah-im.com/More Ideas, sketches, snaps, and experiments from outside my 9-to-5. <img width="2701" height="3600" width_o="2701" height_o="3600" data-src="https://freight.cargo.site/t/original/i/545442b61a10c0b5f3e13e55eb914cc9fadf6659032cdef08df50fca4b355646/MusicPosters2021-2-04.jpg" data-mid="224322894" border="0" src="https://freight.cargo.site/w/1000/i/545442b61a10c0b5f3e13e55eb914cc9fadf6659032cdef08df50fca4b355646/MusicPosters2021-2-04.jpg" /> <img width="1080" height="675" width_o="1080" height_o="675" data-src="https://freight.cargo.site/t/original/i/e51daded6278ad9ab3cd7d91725a530b43e582d2270e128ebf266b33b077e606/Interpose-smaller.gif" data-mid="224323186" border="0" src="https://freight.cargo.site/w/1000/i/e51daded6278ad9ab3cd7d91725a530b43e582d2270e128ebf266b33b077e606/Interpose-smaller.gif" /> <img width="2375" height="3441" width_o="2375" height_o="3441" data-src="https://freight.cargo.site/t/original/i/770e734e95aba497a9d31f381624a775564e07e9a6c10b601cc48d919785b42b/freeroom-edited.jpg" data-mid="224323484" border="0" src="https://freight.cargo.site/w/1000/i/770e734e95aba497a9d31f381624a775564e07e9a6c10b601cc48d919785b42b/freeroom-edited.jpg" /> <img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4d42f6ffefc66e40141f80c6c791857d496a10ad35cf51550aa091ecce0c9e07/phonecert.gif" data-mid="224322899" border="0" src="https://freight.cargo.site/w/1000/i/4d42f6ffefc66e40141f80c6c791857d496a10ad35cf51550aa091ecce0c9e07/phonecert.gif" /> <img width="1228" height="1818" width_o="1228" height_o="1818" data-src="https://freight.cargo.site/t/original/i/6ecbc97a067a7acbd06e32f837ac164d0263a563e9c99658a1a60259f484d5ab/R1-07257-040A.jpg" data-mid="224323541" border="0" src="https://freight.cargo.site/w/1000/i/6ecbc97a067a7acbd06e32f837ac164d0263a563e9c99658a1a60259f484d5ab/R1-07257-040A.jpg" /> <img width="1351" height="1800" width_o="1351" height_o="1800" data-src="https://freight.cargo.site/t/original/i/81df1961b5cd12685691e740b256b90217b2e9a4171fe945835f31811c492737/UNO-02.jpg" data-mid="224322896" border="0" src="https://freight.cargo.site/w/1000/i/81df1961b5cd12685691e740b256b90217b2e9a4171fe945835f31811c492737/UNO-02.jpg" /> <img width="2700" height="3601" width_o="2700" height_o="3601" data-src="https://freight.cargo.site/t/original/i/ebc8447a62e2cd5d8b195a457b0a1be2687eb99eeb6e690b8cd254286c881250/IUPoster2.png" data-mid="224323820" border="0" src="https://freight.cargo.site/w/1000/i/ebc8447a62e2cd5d8b195a457b0a1be2687eb99eeb6e690b8cd254286c881250/IUPoster2.png" /> <img width="4576" height="8076" width_o="4576" height_o="8076" data-src="https://freight.cargo.site/t/original/i/68377fe982e895ed2e72b1a2eb2f2d2e796b1bdb8b9287b2551cae4973f05a48/CodePoster-03.png" data-mid="224323891" border="0" src="https://freight.cargo.site/w/1000/i/68377fe982e895ed2e72b1a2eb2f2d2e796b1bdb8b9287b2551cae4973f05a48/CodePoster-03.png" /> <img width="899" height="1192" width_o="899" height_o="1192" data-src="https://freight.cargo.site/t/original/i/ee0ca3ecbeef6c70fa9102b18c3823c261992d87fbb46e90fd836bb87e408933/R2-01985-027A-copy.jpg" data-mid="224323707" border="0" src="https://freight.cargo.site/w/899/i/ee0ca3ecbeef6c70fa9102b18c3823c261992d87fbb46e90fd836bb87e408933/R2-01985-027A-copy.jpg" /> <img width="3207" height="2262" width_o="3207" height_o="2262" data-src="https://freight.cargo.site/t/original/i/bacf174fea683e08150599865c347bd5b10d7cff96cad6d010d57afd7a067119/Posters_layout-16.png" data-mid="224323497" border="0" src="https://freight.cargo.site/w/1000/i/bacf174fea683e08150599865c347bd5b10d7cff96cad6d010d57afd7a067119/Posters_layout-16.png" />